Catalog Doctor: Sell More With Catalog Copy That’s Kind to Customers
Life’s hard, don’t let your catalog make it harder
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Molly’s on the couch browsing your catalog right now. She’s looking for ways to make her life easier. What do we notice about Molly? Her mind’s not on your catalog.
This is true of most people who get your catalog in the mail. Their minds are mostly somewhere else. That’s the environment in which your catalog must sell.
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Susan McIntyre
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