Catalog Doctor: Sell More With Catalog Copy That’s Kind to Customers
Life’s hard, don’t let your catalog make it harder
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
So, should this copy be rewritten to half its size? Not necessarily. There’s another — easier — way to make this copy work much better for nonleisured, short-on-concentration folks: Rearrange the copy by moving key points out of the body text and into highlight elements where time-pressured, stressed readers can find them instantly at scanning speed.
0 Comments
View Comments
Susan McIntyre
Author's page
Related Content
Comments