Catalog Doctor: Sell More With Catalog Copy That’s Kind to Customers
Life’s hard, don’t let your catalog make it harder
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#1234 Two each 6˝ and 8˝ $6.95
#1235 Two each 6.5˝ and 8.5˝ $7.95
#1236 Two each 7˝ and 9˝ $8.95
#1237 Two each 7.5˝ and 9.5˝ $9.95
What’s good about this copy?
• It’s clear;
• has a friendly voice;
• no hype;
• explains why burner covers are good;
• explains why these burner covers are even better; and
• says they’ll fit most burners.
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Susan McIntyre
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