Catalog Doctor: Sell More With Catalog Copy That’s Kind to Customers

CATALOG DOCTOR: They’re both right, but you don’t need to choose. Your copy can be short and informative. The key is to organize copy in ways that make life easier for your customers. To see how, let’s look at some typical “old-style” copy.

Stainless Steel Burner Covers
Until smooth-top ranges came along, the electric range was the least attractive feature in most of our kitchens. Burner covers were the traditional solution to protect your clean burners (or conceal dirty ones). Ours do their traditional job perfectly, plus we’ve updated them to more closely resemble a modern smooth-top range top. The low profile design rises just half an inch above the cooking surface and this, combined with the highly polished stainless steel surface, gives your kitchen the clean, modern look of a smooth-top range without the expense. In four sizes, to fit most burners.