Life’s hard, don’t let your catalog make it harder

By Susan McIntyre

Molly’s now happy about trading a new kitchen for her child’s braces, because she’s discovered your swell stainless steel burner covers for less than $10. And your new, kind-to-customer copy made the sale.

Susan J. McIntyre is president of McIntyre Direct, a full-service catalog creative agency and consulting firm based in Portland, Ore. You can reach her at (503) 286-1400 or susan@mcintyredirect.com.