Catalog Doctor: Sell More With Catalog Copy That’s Kind to Customers
Life’s hard, don’t let your catalog make it harder
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The body copy is now less than half its original size but retains a friendly voice. The appearance of shorter copy makes the page more appealing and more likely to be read by more users. All the product’s benefits are instantly accessible to even the quickly scanning reader, yet all the data your slower-reading, information-hungry customers want is still there.
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Susan McIntyre
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