Catalog Doctor: Sell More With Catalog Copy That’s Kind to Customers
Life’s hard, don’t let your catalog make it harder
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You can make your catalog the most helpful for Molly by pulling the pieces that are most significant out of the copy and putting them where it’s super-easy for her to find.
Here’s how to do that:
Stainless Steel Burner Covers Protect Your Clean Burners, Conceal Dirty Ones.
Until smooth-top ranges came along, the electric range was the least attractive feature in most of our kitchens, and burner covers were the traditional solution. Ours do their traditional job perfectly, with an updated look that resembles a smooth-top range. Low-profile, polished stainless steel.
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Susan McIntyre
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