Catalog Doctor: Sell More With Catalog Copy That’s Kind to Customers
Life’s hard, don’t let your catalog make it harder
Help Molly
If you were sitting on the couch next to Molly, working on how your products could make her life easier, what might you say? Would you launch into a long, closely reasoned dialog that required her to concentrate hard?
No.
Well, your catalog is on the couch by Molly, and it shouldn’t launch into a long dialog or force her to concentrate either.
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