Why Your Merchandising Team’s Effort is Lost on Your SEM Team, Part 1: Leveraging Your Product Catalog
Taking full advantage of a product catalog isn't just an issue of SEMs working harder. Online retailers might have thousands of SKUs and potentially millions of keywords; fully leveraging the data contained within a product catalog is fundamentally not a human scale problem.
A new tool is needed to optimize the relationship between the product catalog and keywords. The tool needs to do the following:
- Companies:
- People:
- Kate Spade
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