Happy Be a Millionaire Day! Leveraging ‘Special Days’ for Creative Email Campaigns
Holiday Search Sources
Ready to get started? The internet is your best friend when searching for calendars of major, minor and offbeat holidays, historical anniversaries and official days, weeks, months and years.
Here are three websites that catalog all the events and observances happening on a particular day:
One caveat: If your customer base ranges across international boundaries, look for events that most of your customers will understand. Pi Day is universal; Paul Bunyan Day (June 28)? Not so much.
Have you tried an offbeat holiday promotion that worked well? Let me know about it in the comments below.
Loren McDonald is the vice president of industry relations at Silverpop, a digital marketing technology provider. Loren can be reached at lmcdonald@silverpop.com.