Leverage Free Shipping and Customer Service to Maximize Online Revenues This Holiday Season

Deliver Great Customer Service
The second key finding of the survey is that it’s not only about discounts this year. Consumers indicated that they're willing to pay full price for the right product if it's in stock and supported by excellent customer service. Not only is excellent customer service critical to strong conversion, it greatly impacts long-term customer loyalty. Consumers typically remember bad customer service experiences much longer than special offers or sale prices.