Leverage Free Shipping and Customer Service to Maximize Online Revenues This Holiday Season

* Use conditional free shipping. Merchants can limit their offers to certain subsets of their customer bases, as well as require customers to meet certain conditions such as spending a specified dollar amount, buying from a limited selection of products or purchasing within a certain time frame.

For example, a multichannel retailer recently sent a segmented email only to its loyal customers. The subject line read: “We appreciate You! Free Shipping on Over 3,000 Customer Picks - 2 days only.” The promotion leveraged high-converting, top-rated products with free shipping tied just to those products and only available for a limited period of time. By marrying these three conditions of customer segment, product selection and time frame, the merchant was able to drive sales without breaking the bank.