Leverage Free Shipping and Customer Service to Maximize Online Revenues This Holiday Season

Understanding the needs of consumers is the first step to capturing sales this season. The good news: The online channel remains strong this year.

Overall, 55 percent of shoppers indicated they plan to do their holiday shopping online this year, up from 49 percent last year. Holiday budgets also remain healthy, with 43 percent of shoppers planning to spend between $300 and $800, and 33 percent between $800 and $2,500. The survey also shows that the web continues to gain share of wallet, with 26 percent of shoppers planning to purchase more gifts online than last year.