Leverage Free Shipping and Customer Service to Maximize Online Revenues This Holiday Season

Retailers are making last-minute preparations and considering which tactics will help them attract and convert shoppers as the holiday season kicks off. An October survey of more than 1,000 consumers conducted by MarketLive and the e-tailing group revealed critical considerations and customer preferences for the 2009 season. Among other facts and indicators, free shipping and high-quality customer service rank top of mind for consumers.