Levenger Rare and Well Done

By Andrea Syverson

Levenger, the "Tools For Serious Readers" catalog, never ceases to make me smile. As a professional reader and someone who treats books as friends, I'd love nothing more than to win a "Levenger Lotto" and get every nifty item this catalog offers. I'm 100 percent confident that Levenger "gets me" and knows my needs as a reader. I'm a raving fan of this catalog.

As a marketing strategist specializing in creative merchandising approaches, I'm impressed with Levenger's ability to develop a delight factor in all it does,

season after season. Somehow, Co-founders Steve and Lori Leveen, as well as their staff, make pens and small leather goods endlessly interesting.

In this catalog, customers' questions immediately are answered, because both the merchant who created the product and the writer who described it understand what drives this market demographic to buy. In short, Levenger has expertly anticipated customers' needs.