Letter-Rate Catalogs Are Right for Today

Finally, letter-rate catalogs can direct consumers to make purchases via phone, mail or online. Data analytics performed on the aforementioned converted 12-page catalog revealed an increase in online response rates from .65 percent to 2.6 percent — a 400 percent increase.

Given these examples, it's clear one size doesn't fit all when it comes to traditional catalog mailings. Linking merchandising strategies to mailing lists and deploying targeted, cost-efficient direct mail will consistently result in higher ROI for savvy marketers. Not only will consumers receive the bargains they need via shortened, letter-rate sale books, but a tree or two will be saved along the way. Data-driven, time-sensitive letter rate sale books are right for today.