Letter-Rate Catalogs Are Right for Today

Second, examine your own mailbox for tips and tricks from marketing leaders. Retailers such as Costco, Target and others are increasingly looking toward letter-rate “sale books” to help drive key SKUs. Meanwhile, many other national retailers have cut back their catalog pages in favor of smaller, more time-sensitive sale catalogs. Recently, my firm helped a client convert its existing 52-page, full-size catalog to a letter-rate, 12-page format as its new control.