Letter-Rate Catalogs Are Right for Today

First, have a look at your data; response analytics provide great insight. Targeted print not only drives higher average order size, but also coveted online sales. According to the Direct Marketing Association's "Statistical Fact Book" (pg. 62), orders from printed material provide great spike over purely e-commerce driven sales. Data-driven versioning and testing strategies are no longer an issue with most printers. Marketers can now split and version to their hearts’ desire to greatly boost return on investment and steer traffic through their preferred channel.