Industry Eye

This should avoid suppressing valuable customers from mailings where they “didn’t really mean it”; or, more often than not based on our clients’ experiences, only desired to receive reduced mailings.

LENSER and a number of significant industry leaders continue to meet with Catalog Choice to influence its program so it not only meets its goal of eliminating waste and pollution, but also makes our mailing programs more cost-effective and profitable. If you have any suggestions, please forward them to me.