Industry Eye

We hadn’t previously recommended that our clients join Catalog Choice for several reasons. First, we wanted to see if it would have staying power and become the dominant provider of this service. At this point, Catalog Choice has almost 1 million registered accounts, and registrations are growing by the thousands each week. Second, we had major concerns about suppressing housefile names that may have registered to not receive a mailing, since mailing buyers is critical to catalog business success.