Industry Eye

As your feature article pointed out, the DMA has taken the position that Catalog Choice is not needed given the DMA’s own “Do Not Mail” preference services. I no longer believe this position is in the industry’s best interest, and we should support Catalog Choice as a defense against unwanted legislation. While the DMA’s mail preference service is the industry’s own internal answer, Catalog Choice represents a solid answer to those that are distrustful of an industry-managed program.