Industry Eye
Letter: A Case for Catalog Choice; Catalogers’ Updates
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In June, I attended the American Catalog Mailers Association’s (ACMA) National Catalog Advocacy & Strategy Forum in Washington, D.C., which proved to be one of the most valuable events I’ve ever attended. There was a consensus among those attending that we are locked in a battle, fighting “do-not-mail” legislation that could cripple our industry.
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