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As further evidence that e-commerce will be critical this season, Cyber Monday is shaping up to be a more popular shopping day than Black Friday. Almost 40 percent of consumers said they'll wake before dawn and brave the lines to shop on Black Friday, while 50 percent said they'll surf the web for great deals on Cyber Monday. However, Black Friday shoppers plan to outspend Cyber Monday shoppers. The increased spend is likely due to more people shopping for electronics, clothing, and toys and games on Black Friday than on Cyber Monday.
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- Companies:
- Amazon.com
- Target
- Wal-Mart
Debra Miller Arbesman
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