Let the 2011 Holiday Shopping Season Begin

According to the Kantar Media Compete Fall 2011 Online Shopper Intelligence Survey, retailers should expect to see holiday sales similar to what they saw last year. Two out of three consumers surveyed said they plan to spend the same, if not more, this year on gifts than they did last year. Specifically, 14 percent planned to spend more, 50 percent said they planned to spend the same and 36 percent said they planned to spend less. This is good news for retailers fearful of the impact of the still shaky economy.