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In time, you’ll find the job becomes easier (though never truly easy). Without realizing it, your sales and response results will improve, because some of the undetected errors of the past will no longer occur.
Indeed, of all the things you can do to improve the DP process, providing clearly written instructions to the DP house before each mailing is one of the least costly and most beneficial steps you can take as a cataloger.
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Susan McIntyre
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