Adventures in Data Processing
Lessons learned in the trenches of cataloging
“Your DP instructions—they’re fabulous!” said the DP house rep. “I wish every cataloger sent us instructions like this.”
“Don’t they?”
The rep asked, “Are you joking?”
Create and send a complete set of DP instructions to your DP house for each mailing. You’ve worked long and hard on the catalog you’re mailing; why shy away from a few hours of sweating over a good set of DP instructions?
- Companies:
- McIntyre Direct
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