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“Your DP instructions—they’re fabulous!” said the DP house rep. “I wish every cataloger sent us instructions like this.”
“Don’t they?”
The rep asked, “Are you joking?”
Create and send a complete set of DP instructions to your DP house for each mailing. You’ve worked long and hard on the catalog you’re mailing; why shy away from a few hours of sweating over a good set of DP instructions?
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- Companies:
- McIntyre Direct
Susan McIntyre
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