Acquire, Synergize, Dominate
Lessons learned from Franklin Quest’s decade-plus ownership of Covey Leadership Center
Four Takeaways
1. Franklin Covey co-founder Hyrum Smith saw natural synergies between Franklin Quest Co. and Covey Leadership Center, which led him to buy Covey. One such synergy was to offer a course based on Covey’s best-seller, “The 7 Habits of Highly Effective People,” through Franklin Covey stores, catalogs and the Web site. Lesson learned: Any marketer should determine what content can help sell more of its products.
- Companies:
- Franklin Covey
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