Acquire, Synergize, Dominate

But the result wouldn’t have changed if Day-Timers hadn’t been sold to ACCO Brands Corp. The momentum had already swung to Franklin Covey and remains that way due to the constant adding of pertinent content and services.

Franklin Covey’s success illustrates the need for extensive content. Becoming and remaining a leader in a niche always means added value via content. Look at American Girl. Pleasant Rowland (certainly a visionary) did a whole lot more than create dolls from various periods in American history. She commissioned writers to develop stories for each girl and published historically accurate books to go along with the dolls, creating an experience rather than simply a toy.