Acquire, Synergize, Dominate

Even by not incorporating Stephen Covey’s material, this growth has occurred. Why? The combined companies produce books, audio products, classroom and on-site instruction on productivity, “what matters most,” how to live a better life and related topics.

Franklin Covey also offers leadership and organizational alignment consulting services for B-to-B customers. On the B-to-C side, there were Franklin Covey stores in malls around the country, until recently. But overall, the company’s approach was to provide many ways to maximize the value of the planner product, and Franklin became pervasive in its niche.