Acquire, Synergize, Dominate
Lessons learned from Franklin Quest’s decade-plus ownership of Covey Leadership Center
Works for B-to-C, B-to-B
This particular merger offers several contemporary lessons, not the least of which is that it pays to cross B-to-C and B-to-B. Although the catalog doesn’t use Covey’s messages in the actual catalog, it has helped Franklin Covey become a leader in paper-based planning calendars.
- Companies:
- Franklin Covey
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