Acquire, Synergize, Dominate

Both of these catalogs were as cool as Duran Duran and big hair back then. They stood out because they had noteworthy editorial differences. Namely, the storytelling.

Another story from the same time period with perhaps an even stronger message, in part because it’s ongoing, is the Franklin Quest Co. Founded around 1981, Franklin Quest, with its Franklin Planner line, was one of several companies competing in the diary/planner space then dominated by Day-Timers and its Day-Timer product line. There were, and still are, several companies in this business.