Lessons learned from Franklin Quest’s decade-plus ownership of Covey Leadership Center

By Mark Amtower

4. When Franklin Covey became a market leader, it said so. But before it was the market leader, it became the niche thought leader and also said so. Lesson learned: Develop enough content to claim the high ground in your niche as the thought leader; then say so.

Mark Amtower is a consultant and author in Highland, Md. You can find him at www.federaldirect.com.