Acquire, Synergize, Dominate
Lessons learned from Franklin Quest’s decade-plus ownership of Covey Leadership Center
2. What Franklin Covey missed was using content from “The 7 Habits” and other Covey books in the catalog itself to give the book more shelf life. Lesson learned: If you own it, incorporate some branded content into your catalog and Web site.
3. The courses offered by Franklin Covey are designed to cross-sell the planner product and the Covey messages. All the activity helped Stephen Covey stay visible between books. Lesson learned: Have a content source with legs, a source that can keep on producing. Then help that source maintain a level of visibility with the target audience.
- Companies:
- Franklin Covey
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