Lesson Learned: Focus on Your Strengths

Sutton hedges on the question of whether outsourcing has saved his catalog money. “Many executives fail to see the full cost of owning the systems necessary to run a top-notch, order-management operation,” he says.

“The costs in maintenance and human resources are astronomical,” he continues. “I look at the industry standards on a per-order basis, and I’m very happy with the results of outsourcing.”