Lesson Learned: Focus on Your Strengths

Problem: Your catalog company’s management team is stretched too thin to concentrate on order-taking, pick/pack/ship, call center operations and returns management.
Solution: Outsource the duties to a specialist.

FrenchToast.com, a Web and print cataloger of school uniforms, did just this in 2000 when it partnered with NewRoads, an outsource fulfillment provider. Today, NewRoads handles the Dayton, NJ-based cataloger’s order-taking, shipping, customer service/call center operations and returns management. In all, New Roads handles fulfillment for about 30 catalogers.