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Paul Miller
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3. Laws on breakage prevent marketers from gaining the benefit of breakage, also known as escheat laws.
Among the recent legal developments involving gift cards, Eisenstein pointed to the following:
*The FTC recently sued Kmart for inadequate and false descriptions of terms and conditions. What’s more, Kmart charged $2 a month to consumers who didn’t use gift cards (in other words, a $50 gift card’s value would diminish monthly to $48, then $46 and so on).
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- Companies:
- Sears, Roebuck & Co.
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Paul Miller
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