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Paul Miller
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On the legal front, three areas of law impact direct marketers regarding gift cards:
1. FTC and state consumer protection laws require adequate and conspicuous disclosure of terms, although nexus doesn’t apply to gift cards.
2. Various state statutes prohibit expiration dates on gift cards or the charging of fees for them.
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- Companies:
- Sears, Roebuck & Co.
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Paul Miller
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