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A typical pro forma contribution statement appears on page 63. As you can see, this cataloger plans to print a total of 2,164,032, 64-page catalogs, of which 2,061,732 copies will be mailed. The other 102,300 copies will be used to fulfill inquiries and as bounce-backs in out-going orders. These are known as bulk copies.
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- Lett Direct Inc.
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