Learn to Prospect Efficiently

The incremental break-even point should be used to evaluate and judge the effectiveness of your prospecting efforts. When prospecting, you are only trying to recover the money you spent out of pocket to acquire new buyers. Obviously, all expenses cannot be incremental in nature. The housefile needs to be large and strong enough to absorb all overhead expenses. In this article, we will focus on the incremental break-even point only as it relates to acquiring new buyers for your file.