Learn to Prospect Efficiently

For purposes of definition, it is important to understand the difference between a buyer and a customer. A buyer is someone who has purchased one time only. A customer has made more than one purchase. Obviously, you have to have buyers before you can have customers. While it is important to acquire buyers at the lowest possible cost, it is also important to turn those buyers into customers as soon as possible. Generally, the payback comes when a buyer makes a second purchase.