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Outside List Optimization will identify all of the single purchasers (one-time-only buyers) who will be put into a separate group. Within this group, a mailer may elect to mail them all under separate key codes or may choose to eliminate the bottom 10 percent altogether in order to lift response. (Please see “Outside List Optimization … Does It Pay?” in Catalog Success, June 2000).
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- Lett Direct Inc.
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