Learn to Prospect Efficiently

Step 3—Know what to do to get the most out of your prospecting campaigns. There are several different techniques you can use to increase your revenue per catalog. A few suggestions are as follows:

Promotional Offers can be used to increase the revenue per catalog mailed during the slower seasons. During the spring and summer months, test various promotional offers designed to increase the response rate from your prospecting efforts. The four offers I would test are: