Learn to Prospect Efficiently

On April 1, 2000, no. 5 coated paper increased about $3 cwt. (per hundred weight) or about 7 percent. Since April 1, 1999, no. 5 coated paper has increased about 20 percent from approximately $37 cwt. to $45 cwt. At the same time, no. 3 grade paper prices have gone up about 15 percent since April 1999. This represents a 12-percent cost increase from your printer (assuming paper represents 60 percent of the catalog costs from the printer). Your costs may be increasing even more because it is anticipated that there will be a $3 cwt. paper price increase on Oct. 1, 2000.