Learn How to Improve Now from a Great Futurist (No, Not Me)

4-5. Culture, People. Ingrain vision, product knowledge and your distribution model in everyone in the business, Libey said. All employees should know what the company sells and what its niche is. Create a cultural DNA into everybody inside and outside your company.

Pose the following: “You want to do business with us? Here’s our culture,” Libey said. “People are infatuated with the DNA in [successful] companies. They know their role, communicate it to customers and customers respond that they love the culture.”