Learn How to Improve Now from a Great Futurist (No, Not Me)

To do this, he recommends that marketers bring along and train true product creators, rather than product sourcers. “Merchandising is taking over, but it’s being bastardized to mean little more than a good sourcer, someone who knows his or her way around the Orient,” he said. “A true product creator looks at a product oddly.” When the actual product isn’t unique, find a way to package it differently as a means of making it something proprietary.