Learn How to Improve Now from a Great Futurist (No, Not Me)

2. Product. We at Catalog Success run plenty of articles that champion product as king. Often, our experts urge catalogers/multichannel marketers to ensure they have a unique selling proposition that begins with offering a highly unique product line.

But in his presentation, Libey suggested that there’s an entirely different view to take on product development. “Get really good at developing proprietary products,” he advised. “Don’t look at another commodity product coming out of China. The day of knock-off, commoditized products is gone. Growth is now in the development of proprietary products that are sufficient to create your own brand.”