Learn How to Improve Now from a Great Futurist (No, Not Me)

20. Board of directors or advisors. It’s a mistake to have board members who are just dollar oriented. A catalog company board should consist of a true industry expert in the particular product line the marketer serves, a multichannel marketing expert, a solid financial person, and a private equity person who understands and uses sources and applications of money. This board member should also understand catalog ratios and know the analytics cold, Libey advised.