Learn How to Improve Now from a Great Futurist (No, Not Me)

17. Circulation. Don’t abandon circulation planning in favor of relying totally on co-op databases. Circulation planning in many companies, Libey noted, is being placed in the hands of the most inexperienced people at catalog companies who do little more than “partner up with Abacus and let them take care of it,” he said. “Circulation planning is very complex and it’s the lifeblood filtering through your company. It needs to be in the hands of professionals who understand it in depth.”