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Paul Miller
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To dominate a niche and be a “real” player, catalogers need $15 million to $30 million available for opportunistic acquisitions for new customer acquisition in investment prospecting.
16. Creative. Libey said he’s observed many catalogers abandoning everything they’ve learned, spending so much time learning the online side and other non-creative matters. “Create creative offers,” he advised. “Don’t be, ‘This is what we got, this is what we sell it for,’ and just offer an occasional discount.”
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