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Paul Miller
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13-14. Customer service, fulfillment. While never skimping on providing top-notch customer service, make sure your fulfillment is able to “talk” to another part of your company, Libey said. “Third-party fulfillment isn’t the way to do it if you want to be a tier 1 cataloger,” he said. “Develop decentralized fulfillment centers all over the country. Go right into the lap of the customer.”
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